I very often see bloggers who have one account for their blog and one that's personal. In order to determine which one works best for you, you first have to assess what kind of blog you have.
First check if you have a personal blog or a general blog.
- Personal blogs are blogs that just focus on your own reading habits, maybe ocassionally featuring guest posts, but generally just feature what you think and what you're reading.
- A more general book blog would be a blog with multiple regular contributors that doesn't just feature reviews but has lots of cover reveals, guest posts, rec lists, etc.
A social media account for a personal blog would feel oddly empty, considering that most of us personal bloggers don't put out more than maybe 3-5 posts per week. What would you be posting the other days then? Social media very much relies on regular content and if you have the content to fill it up with, by all means.
The reason why you're making a social media account for your blog is typically to make the whole thing seem less like "this is the blog of XY" and more like "this is a blog about X". Ask yourself - do you really need to dissociate yourself from your blog if it's a personal one? Another thing to consider is that people on social media tend to follow for the unique, constant content.
Examples and questions to ask if you have a personal blog:
Let's say you'll make a special account for your blog only on...
Twitter: You'll use it to crosspost your posts there every time they go live. What else would you do during the times your blog doesn't have any content? Twitter is a medium that relies on constant (opinionated) content. Keeping your account neutral would make it look oddly empty. You'll have to constantly retweet other accounts or interact with other accounts to add some more content.
Verdict: Maybe
Instagram: If you have the motivation and patience to set up a blog-only instagram featuring pictures of your current reads and all, sure! You can certainly do both in one account though. Your call.
Verdict: Sure, if you like
Tumblr: Again, same as with twitter. You'll have to add third-party content to your account to make it worth it.
Verdict: Maybe
Facebook: Plenty of blogs have a facebook site. I think it's actually a very good idea to separate your blog from your personal facebook. It would only make things messy to combine the two.
Verdict: Yes!
At the end of the day you decide what works best and maybe it's a little bit trial and error. Go ahead and make that social media page specifically for your blog if you like, delete it if you dislike it. Easy like that.
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